THE BERMAN MEDIA SALES INSTITUTE
A personal message from Helen Berman:
I launched the Berman Media Sales Institute because 29 years ago, I needed this Institute. At the time, I was an advertising salesperson and publisher. Everything I learned, I learned on the job. As a Ph.D. candidate and academic junkie, I was acutely aware that other professions - teaching, real estate, law - required certification and ongoing education to ensure that practitioners stayed at the top of their game. Where was my ongoing support as a media advertising salesperson? How was I going to stay ahead?
Fast forward to today. Media sales has become infinitely more sophisticated and complicated. Years ago, an advertising salesperson could get by with little more than persistence and charisma. Today, it's clear: To stay ahead in media advertising sales, you need education. You need ongoing guidance and support.
So I decided to offer the sales education you need. I developed an educational program in which you can choose the media advertising sales tools that fit your time, needs and budget. If all you need are ideas and sales tips, just register for
Note to publishers and sales executives: As we continue to face a difficult economy and fragmenting media choices, this is a critical time to give your salespeople a competitive advantage. You've trimmed the fat; you're lean and mean. So make sure your salespeople are skilled, upbeat, and ready to bring in the revenue.
The Berman Media Sales Institute welcomes you to check out our offerings and make sure your media advertising salespeople are ready to hit the ground running.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
