HELEN BERMAN'S CUSTOMIZED TRAINING for EXHIBITION AND EVENT SALES
Learn from EXPO Magazine's favorite trainer!
Berman Event and Exhibition Sales Training Seminars are the custom-designed solution to help your salespeople win clients with confidence. They'll learn to strategically position your show and event to stand out
among new launches and veteran competitors. They'll capitalize on every selling opportunity, from large booths to teleconference sponsorships, from coffee carts to webcasts. Helen Berman's decades of sales guidance help your event sales team profit in this increasingly complex, plugged-in, competitive landscape.
Each seminar is designed specifically to fit the personal goals, needs and sales challenges of your individual salespeople. Whether your team consists of novices, pros, or both, your sales team training will be customized to help each person perform to the best of his or her ability.
"Helen's show and integrated media training program is a fantastic way to get your sales teams to start thinking 'outside the booth."
Berman Customized Exhibition and Event Sales Training includes:
- Ideas for proving the value of your event, exhibition or educational conference
- Methods for selling every size space, from large booths to 10 X 10s
- Using attendee research as a potent sales tool
- Ideas for securing those valuable contracts early in the selling cycle
- Selling pre- and post-onsite media packages
- Selling sponsorships - for the web, the exhibit hall and virtual shows
- Techniques for using location to sell more space
- Tips for keeping on top of customer service logistics
"Helen knows the ins and outs of booth sales. She is the exhibition industry's sales trainer extraordinaire."
Turn your sales pros into Berman Media Sales Masters! Every customized sales training program helps your salespeople accumulate valuable educational credits for the Berman Media Sales Master Certification Program. To learn more about turning sales pros into media sales masters, click here or call Helen Berman directly at 310-230-3899.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
