HELEN BERMAN'S ON-DEMAND
HIRING AND TRAINING
MEDIA SALES CHAMPIONS
Berman Media Sales Institute Webinar 6
You can't control the economy, but you can control your ability to respond to it - beginning with your own sales force. Every sales manager knows it: An underperforming salesperson - particularly in this economy - can cost a company tens, even hundreds, of thousands of dollars in revenue. The challenge, though, is in moving the needle. How do you turn a so-so salesperson into someone who can bring in the big accounts? How do you train and motivate in a rough economy? And how, by the way, do you turn print advertising sales vets into multimedia sales experts?
For more than 25 years, Helen Berman has been helping sales managers build solid, high-performing sales teams, skilled in every aspect of media and event sales.
Let Helen Berman guide you through the challenges and opportunities that face sales management:
- Hiring top-notch performers
- Keeping spirits (and sales) up when the market is down
- Keys to motivation (and they're not what you think!)
- Recognizing potential and turning it into performance
- Getting teams to sell packages, not pages
- Exercises in team-building
- Determining who should sell what
- Becoming the leader your team wants you to be
Who should view: Sales executives and managers, publishers, event producers, advertising directors, show directors, marketing directors.
Earns one educational credit toward Berman Media Sales Master Certification.
coming soon
Recommended follow-up purchase: One-on-one training with Helen Berman.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
