THE BERMAN MEDIA SALES INSTITUTE
Your Complete Source for Advertising & Media Sales Training
Helen Berman is the Advertising and Media Sales Solution for all media sales executives and professionals. Since 1984, Berman's media-specific sales training have helped hundreds of publishing and exhibition companies along with trade associations to increase their print, online and event advertising sales.
With Helen's original marketing-consulting approach, everyone wins. Salespeople win by selling not what they have, but what advertisers need. Advertisers win by choosing your media with confidence. And publishers and event managers win by commanding bigger clients and better revenues.
Great advertising salespeople aren't born - they're trained. Particularly in a tough economy, publishers and associations need more than ever to seize lucrative money-making opportunities in internet advertising, events, custom publishing and other media sales. Even seasoned print advertising pros need to examine and sharpen their skills to transition to integrated media sales.
Let Helen Berman help your publication, news or event company tackle the challenges and opportunities of today's media revolution. We are dedicated to helping the advertising media sales industry reach the highest levels of professionalism.
Click here! for a preview of one of Helen's upcoming events.
Here's how Helen Berman can assist you and your company:
- Train salespeople and executives to perform with excellence
- Survive and grow during tough economic times
- Avoid client attrition and land new accounts
- Increase profits and media share
- Sell integrated media packages
- Learn to position your advertising media as a "must buy"
To discuss increasing your advertising media sales, call Helen Berman at 310-230-3899.
"Helen doesn't just bring the 'what,' but also delivers the 'how' you need to get results. We saw such a great return from her help in print advertising that we brought her back for online ad sales training. I see my sales professionals using daily the tools Helen gave them. That's what training is all about."
Want to learn more about our training style?
Click here if you're an Advertising Director, Event Executive or Publisher. Start working toward solving your biggest sales issues, building your team and prepping for opportunities in cross-media, online, event and integrated marketing sales.
Click here if you're a Sales Professional. Become a Berman Media Sales Master. We offer a personalized, ad sales certification program which includes articles, books, on-demand Advertising Sales Training Webinars, and more.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
