HELEN BERMAN'S ON-DEMAND TRAINING

SELLING INTEGRATED MEDIA PACKAGES

Berman Media Sales Institute Webinar 1

Faster than you can say "iPad," technology has consumed the publishing business. Today's media kit is a menu of dozens of media options, ranging from page schedules to print/online/social media/event/custom publishing combinations. Publishers are racing to create offerings to meet new needs and expectations from clients and agencies.

With the change in media comes a change in selling strategies. Sales imagination has become almost as critical as sales knowledge. Whether you're new to the game or an old hand, you've got to abide by a whole new set of sales rules.

In this sales training webinar, Helen Berman will teach you to:

• Understand and navigate the world of "touch-point selling"
• Move from print-centric to multimedia selling
• Think and sell packages, not just products
• Diagnose client needs and match them to media offers
• Learn techniques for think-on-your-feet brainstorming
• Position your company as a one-stop provider for advertisers
• Help clients protect and extend their brands through your media

Who should view: Publishers, advertising directors, show directors,
marketing directors, sales executives and salespeople

Length: 50 minutes

Earns one educational credit toward Berman Media Sales Master Certification.

Purchase "Selling Integrated Media Packages: Beyond the Page, Beyond the Banner^tm" now!

Recommended follow-up:  Live Individual or Group Q & A.

Customized follow-up: One-on-one training with Helen Berman.

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