HELEN BERMAN'S CUSTOMIZED MAGAZINE AND PRINT MEDIA
SALES TRAINING
Sell ad schedules, not just pages
Helen Berman's Print Media Advertising Sales Seminars are custom-designed to help your sales team blast through the hot spots of print media sales in an internet age. Using advanced techniques that address your company's own real-life challenges, these seminars will inspire your magazine sales team to move smoothly and confidently from pre-call planning to introductory calls; from probing to presentations to closing the sales. In hours, your salespeople will become proactive, strategically brilliant marketing consultants, ready to take on your biggest, most elusive print clients.
Each seminar is designed specifically to fit the personal goals, needs and sales challenges of your individual salespeople. Whether your team consists of novices, pros, or both, your seminar will be customized to help each person perform to the best of his or her ability.
"At the end of the seminar, our people were noticeably juiced, armed with usable tips and skills to help them do their job and reach their goals. They've all requested a return visit next year!"
Helen's Magazine and Print Media Sales Training Seminars include:
- Customized training on selling your magazine's schedules, not just your magazine's pages
- Customized training on selling your news media's schedules, not just newspaper pages
- Confidence-building techniques - for you and your client
- Methods for punching up your "usual" sales call
- Step-by-step instruction for determining your client's marketing needs
- Tips for getting to key decision-makers
- Creating killer sales presentations
- Think-on-your-feet role playing
- Techniques for sharpening problem-solving
- Ideas for customizing your sales story
- Effective responses to tough objections
- Secrets of mastering the close
"Helen is inspirational, and her ideas are immediately usable. She really understood us, and we can't wait to bring her back for an encore!"
Turn your sales pros into Berman Media Sales Masters! Every customized sales training program helps your salespeople accumulate valuable educational credits for the Berman Media Sales Certification Program. To learn more about turning ad sales pros into sales masters, click here or call Helen Berman directly at 310-230-3899.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
