HELEN BERMAN'S CUSTOMIZED TRAINING
for ONLINE ADVERTISING SALES
Tackle new internet media sales with confidence - and results
Helen Berman's Online Advertising Sales Training Seminars are the
custom-designed solution to the frustrations and potentialities of web media sales.
Helen Berman combines 25 years of media training experience with her knowledge of cutting-edge technologies - it's the best of both worlds. Helen knows that understanding technology and terminology is just the start for successful online sales. Sales teams also need to understand why advertisers buy online - and why they don't.
Within hours, your salespeople will begin to turn those former add-on internet advertising sales into must-buy packages. They will learn to sell print contracts while overcoming the unique challenges of online sales. They will master the complexities of internet sales and seize its limitless opportunities.
"Our colleagues in sales continue to rave about your workshop. We've created an entirely new online advertising sales presentation based on what we learned. Overall, I'd rate the experience as a 10."
Helen's Customized Online Advertising Sales Training Seminars include:
- Internet advertising trends, forecasts
- How advertisers use banner ads, leader boards, rich media and more
- What advertisers want to buy, from cost-per-click to CPM to flat rates
- Proving ROI: Delivering what advertisers need to justify their investment
- The value of vertical websites, portals and search engines
- A demonstration of why your website belongs in your client's marketing mix
- Social networking, geo-targeting and behavioral marketing
- Matching your site's opportunities to your client's needs
- Client perspective on the benefits and features of your website
- Use of research to prove your site's effectiveness
- Techniques for customizing your sales story
- Coming up with the "big idea"
Each seminar is designed specifically to fit the personal goals, needs and sales challenges of your individual salespeople. Whether your team consists of novices, pros, or both, your seminar will be customized to help each person perform to the best of his or her ability.
"I learned a lot from your online seminar and apply it every day. I've achieved 217% of my goal in online sales ... and have a VERY solid pipeline."
Turn your sales pros into Berman Media Sales Masters! Every customized sales training program helps your salespeople accumulate valuable educational credits for the Berman Media Sales Master Certification Program. To learn more about turning sales pros into advertising sales masters, click here or call Helen Berman directly at 310-230-3899.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
