HELEN BERMAN'S ON-DEMAND TRAINING
on PROVING RETURN ON INVESTMENT

Berman Media Sales Institute Webinar 2

The mood of advertisers and exhibitors today can be summed up in three words: cautious, cautious, cautious. Nobody wants to spend a dollar that can't be guaranteed a solid return. More than ever, media companies have to come up with the numbers that will make advertisers feel secure in their investments.

The question is, how do you do it? Unlike, say, direct mail, most of media advertising yields only intangible results...or does it? In this webinar, you'll learn ways of showing your clients that your media delivers the goods. In turn, they'll learn that they can invest with confidence in your media properties.

Here's a sample of what Helen Berman will cover:

• How to learn the advertiser's criteria for success - and how to negotiate that criteria
• How to measure ROI in dollar sales, in market share, and in brand awareness
• How to gather evidence that your media pays
• Why CPM isn't as important as effective CPM
• How to measure ROO: Return on Objectives
• Sorting out the myths and facts of sales leads
• How to equate customer cost with customer value

Who should attend: Publishers, event producers, advertising directors, show directors, marketing directors, sales executives and salespeople.

Length: 52 minutes

Earns one educational credit toward Berman Media Sales Master Certification.

Purchase "Proving Return on Investment," now!

Recommended follow-up purchase: One-on-one training with Helen Berman.

Home • Contact Us • E-News • Articles • Privacy Policy & Terms • Site Map • Store Home