HELEN BERMAN'S ON-DEMAND TRAINING
on CREATING POWERFUL SALES PRESENTATIONS
Berman Media Sales Institute Webinar 4
Are you ready for that big meeting? You've done the research. You've nailed the appointment. You've got the attention of the decision-maker. Now what? Simple: Just keep the client excited and riveted and eager to advertise with you.
Okay, not so simple. But a compelling presentation is nevertheless essential to your business, and your client's. In fact, these few minutes are a gift, a chance to get your client away from her normal distractions and become 100% focused on how your media can help her needs.
In this webinar, Helen will guide you through all you need for
that crucial sit-down or remote sales presentation:
- How to stop selling what you have and start selling what your client needs
- The secrets of market positioning
- Using your media kit as a tool, not a crutch
- Organizing your thoughts for maximum impact
- Proper use of visuals, facts and anecdotes
- How to present...yourself!
- Rating yourself with Helen's Sales Presentation Worksheet
- What if Lincoln used PowerPoint?
Who should attend: Publishers, event producers, advertising directors,
show directors, marketing directors, media sales executives and all salespeople.
Length: 71 minutes
Earns one educational credit toward Berman Media Sales Master Certification.
Purchase "Creating Powerful Sales Presentations," now!
Recommended follow-up purchase: One-on-one training with Helen Berman.
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
