BERMAN'S ON-DEMAND TRAINING
on INCREASING BOOTH SALES
IN A CRISIS ECONOMY

Berman Media Sales Institute Webinar 7

Like everything else in this economy, booth sales are going through some hard times. It's natural to experience reluctance and pullbacks from your prospects when exhibitors are leery of their own futures, and of their customers'.

But challenging times are no reason to stop selling... in fact, they can present opportunities for your show to capture better prospects than ever. In this webinar, you'll learn that even in this economy, shows and events can help you protect your company's sales, increase market share and develop new business.

Here's a sampling of what you'll learn:

• The historic impact of recessions on business (not as bad as you think!)
• Why selling now can set you up to prosper later (when everyone else is still trying to catch up)
• Why shows are the basis of any solid marketing campaign
• Why, when times are tough, the tough get aggressive
• How marketers can target their best buyers
• How to allay exhibitor fears about investing in their sales
• How to reduce the migration of marketing dollars to new media
• How to capture your prospect's hot-button strategies
• How to apply the "Exhibition Syllogism" to lead your prospect through the sale
• How to overcome objections and close

Who should attend: Publishers, event producers, advertising directors, association members,
trade show directors, marketing directors, sales executives and booth salespeople

Length: 47 minutes

Earns one educational credit toward Berman Media Sales Master Certification.

Purchase "Iincrease Booth Sales in a Crisis Economy," now!

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