TESTIMONIALS
Hear what clients have to say about Helen!
Customized On-Site Training:
"Helen's training program is critical to our organization not only because it gives us the technical expertise to sell in our space, but the practical skills in applying it. She doesn't just bring the 'what', but rather delivers the 'how' you need to get results. We saw such a great return from her help in print advertising that we brought her back for online ad sales training. I see my sales professions using daily the tools Helen gave them. That's what training all about!"
"Thank you for putting on an excellent training session. I received positive feedback from all of the key participants."
"Helen made the significant benefits of integrated selling tangible for our entire group-ad sales, circulation, editorial and marketing. We came away from the training with new tools and ideas to increase ad revenue and market share, for print, online and shows."
Magazine Ad Sales Training:
"At the end of the seminar, our people were noticeably juiced, armed with usable tips and skills to help them do their job and reach their goals. They've all requested a return visit next year!"
"Today was a full-day session with Helen Berman, one of the best media sales trainers I know. She worked with the team last year, so she has become more than a trainer - she really is our sales mentor."
"Helen is a well-known specialist in magazine ad sales and publishing. Her expertise helped us to look at our magazine a little differently and come up with specific, achievable goals. Helen did a great job of keeping our sales staff involved and focused (which is no easy task!). I would recommend her to anyone looking to develop their sales force and/or marketing strategy. Year first hired: 2006. Top Qualities: Great Results, Expert, Creative"
Event Speaker: Booth Sales
"I so enjoyed your talk and left the event with a rejuvenated and tuned up sales focus."
"Selling Exhibitions and Events in a Slow Economy, held in I picked up a lot of good information that I know will help me close more sales. Looking forward to putting some of that information to good use."
"Thank you for such a great job teaching "Selling Exhibit Space in a Slow Economy" on July 22nd! The event was one of the most well tended educational offerings we've had in a few years. Comments from attendees are quite impressive and many mentioned that they would recommend this session to colleagues. Thanks again and job well done!"
Event Speaker: Ad Sales Training
"Helen knows the ins and outs of booth sales. She is the exhibition industry's sales trainer extraordinaire."
"Thank you for being such a valuable resource to our publishing community!"
"I just wanted to say thank you for conducting what I considered to be the most successful sales seminar I've ever attended! I mean that. Your enthusiasm and talent to entertain mixed with your exceptional insight proved to be not only motivational but flexible in addressing the unique needs of our group. Thank you again and I look forward to tapping into that wealth of knowledge you have as I focus on the obvious...sell sell sell!"
I am writing to tell you that the feedback from the media sales presentations you did at MagNet is glowing! "Our attendees, once again, were thrilled to see your media sales presentations at Canada's Magazine Convention. You brought more than just a seminar to this event. You brought your professionalism, expertise and experience and anyone who attended your sessions got the benefit of all three. Thank you Helen!"
Integrated Media Sales Training
"Helen's program strips away the myths and talks in plain terms how to sell integrated media solutions to clients to maximize revenue opportunities. I recommend it highly for media companies, associations and independent show/magazine producers to get your sales forces ready for the future."
"The difference with Helen as a sales trainer is her ability to speak the language of the participants."
"Helen is a key component to our integrated-marketing sales success. Integrated media solutions now account for 35% of our revenue, and have increased 95% from last year!"
Online Ad Sales Training
"Our colleagues in sales continue to rave about your workshop. We've created an entirely new online advertising sales presentation based on what we learned. Overall, I'd rate the experience as a 10."
"I learned a lot from your online seminar and apply it every day. I've achieved 217% of my goal in online sales ... and have a VERY solid pipeline."
"Helen delivers the depth, breadth, intellectual understanding and passion that educates and captivates audiences worldwide. For more than 20 years, Helen has been the go-to mentor in advertising sales training industry; speaking on everything from negotiations to closing to cross-media buys."
One-to-One Mentoring
"You have taught me everything I need to know to be a successful sales executive. The tools and training that I have received during out private training are unparalleled to anything I could have found elsewhere. You have instilled sales instincts and knowledge that I will use every day in my career moving forward. Your books will be my sales bibles that I can always turn to for answers as I continue on my sales career path. Thank you for everything you have taught me; you're truly are amazing!!!!"
"After years working in the publishing industry, I had started my own marketing consulting company. Helen has helped turn me from a salesperson into a CEO, one who can close proposals, while developing trust and respect from my employees and clients. I did not need a therapist-I needed a Helen."
Books:
"I love the books and CD. I have known of you for years and think of you as the "guru" of advertising sales. I have shared these books with my staff, and know they will benefit greatly"
Webinars
"I very much enjoyed your informative Webinar presentation yesterday. I had 12 staff members listening in and all walked away with valuable ideas."
"I learned more about expanding the touch points with my clients and want to learn EVEN more!"
"Thank you so much for your Webinar today! It was excellent; I learned some great information and tips on selling"
"Excellent Webinar today on integrated media....you never fail to stimulate fresh ideas"
"Wonderful job. Very impressive. I couldn't wait to share the information with my salespeople. Good Stuff!"
"Thank you kindly. I am glad I attended this Webinar; it was very informative and the timing is perfect for this year."
Sponsored Webinars:
"Helen's Webinar was a grand slam. The most successful Webinar I've ever given or been a part of. Four to five times better!"
Helen Berman
Ad & Media Sales Training
Helen Berman
Media Sales Institute
