Take the express route
to print media sales success.

“At the end of the seminar, our people were noticeably juiced, armed with usable tips and skills to help them do their job and reach their goals. They've all requested a return visit next year!"   --Robert H. Wieber, Jr., President, National Business Media

Berman Magazine Advertising Sales Seminars are custom designed to help your sales team blast through the hot spots of print media sales. Using advanced techniques that address your company's own real-life challenges, these seminars will inspire your magazine sales team to move smoothly and confidently from pre-call planning to introductory calls; from probing to presentations to closing the sales.  Your salespeople will become master marketers and sales psychologists.

Each seminar is designed specifically to fit the personal goals, needs and sales challenges of your individual salespeople.  Most sales teams include people of various levels of experience and skill, and your seminar will be customized to help each member perform to the best of his or her ability.

"Helen is inspirational, and her ideas are immediately usable.  She really understood us, and we can't wait to bring her back for an encore!"  Janet Allen, Director Inside Sales, Hanley Wood Business Media 

Berman Magazine Sales Training Seminars include:

• Customized training on selling your magazine's schedules, not just your magazine's pages
• Advertising confidence-building techniques – for you and your client
• Methods for punching up your "usual" sales call
• Step-by-step instruction for nailing your client's marketing needs
• Tips for getting to key decision-makers
• Creating killer sales presentations
• Think-on-your-feet role playing
• Techniques for sharpening problem-solving
• Ideas for customizing your sales story
• Effective responses to tough objections
• Secrets of mastering the close