Seize the limitless
opportunity of cyberspace.
Building Skills, Strategies and Tactics for Online
Advertising Sales
| Helen Berman brings you more than 20 years of media training experience combined with her knowledge of cutting edge technologies—it’s the best of both worlds. Your team will learn about critical online technology, terminology, and how to apply this knowledge to the digital advertising sales process. |
"I learned a lot from your online seminar and apply it every day. I've achieved 217% of my goal in online sales ... and have a VERY solid pipeline." —Mark Green, Outreach Media"
In these Berman custom designed training sessions, your salespeople will learn the ins and outs of Web advertising, existing opportunities, research, targeting and feedback. They'll discover what advertisers need in a Web buy and how to turn those former add-on Internet ad sales into must-buy packages. By understanding the power and potential of the Web, your salespeople will overcome the unique challenges of Internet sales while seizing its limitless opportunities.
"Our colleagues in sales continue to rave about your workshop. We've created an entirely new online advertising sales presentation based on what we learned. Overall, I'd rate the experience as a 10." —Stacy Bearse, President, Bloodhorse
Each Berman training session is customized to your company’s goals, needs and specific sales challenges.
Berman Customized Internet or Online Sales Training Seminars include:
- Online advertising trends, forecasts
- Current research on digital advertising value
- Necessary terminology—ad impressions, unique visitors, sessions, cookies and more
- How advertisers use banner ads, leader boards, rich media and more
- What advertisers want to buy—from cost-per-click to cmp to flat rates
- Proving ROI—delivering what advertisers need to justify their investment
- The value of vertical websites, portals and search engines
- A demonstration of why your Web site belongs in your client's marketing mix
- Selling e-blasts and e-newsletters
- Selling content sponsorships
- Webcasts, podcasts, blogs
- Social networking, geo-targeting and behavioral marketing
- Matching your site's opportunities to your client's needs
- Client perspective on the benefits and features of your Web site
- Use of research to prove your site's effectiveness
- Techniques for customizing your sales story
- Pre-call planning and probing techniques
- Delivering powerful sales presentations
- Creating Internet or Online sales packages
- Coming up with the “Big Idea”
- Methods for combating advertiser skepticism and overcoming Internet sales objections such as “you cost too much,” “your cost-per-click is too low, “I get better results from your competitor” and more
- Closing the sale and increasing renewals
