Berman Event and Exhibition Sales Training Seminars show your salespeople how to strategically position your show and event to stand out among new launches and veteran competitors. They’ll get the guidance they need to capitalize on every selling opportunity, from large booths to teleconference sponsorships, from coffee carts to Webcasts.
“Helen’s integrated media training program is a fantastic way to get your sales teams to start thinking 'outside the booth'. The Digital Media landscape is a wide open frontier with lots of opportunities for show managers, however making it an integral part of the selling process is still a daunting task for many show producers. Joe Flynn, Vice President Sports Group, Nielsen Business Media
In today’s plugged-in event/exhibition business, you need knowledge, experience, and expert advice from someone who knows the terrain. Helen Berman’s decades of sales guidance help your event sales team profit in this increasingly complex, competitive landscape.
In this custom-designed seminar, your sales team learns to capture elusive marketing dollars by deciphering and delivering on your client’s specific wants and needs. Your company will outrun and outflank the crowd, using advanced sales techniques proven to floor the competition.
Each Berman training session is customized to your company’s goals, needs and specific sales challenges.
Berman Customized Event Sales Training Seminars include:
- Ideas for proving the value of your event, exhibit or show
- Methods for selling every size space, from large booths to 10 X 10s
- Using attendee research as a potent sales tool
- Ideas for securing those valuable contracts early in the selling cycle
- Selling pre- and post-onsite media packages
- Selling sponsorships - for banner ads on the Web,
at the sales suite or in the exibit hall - Techniques for using location to sell more space
- Tips for keeping on top of customer service logistics
