Integrated Media Sales
It’s a smorgasbord with each delicious treat calling out “choose me!” The consensus is that 50-70 of buying is done before, and if, a salesperson gets to speak or meet with a prospect. Consequently, the sales window of opportunity has shrunk and there is no room for error. That means that each member of the sales team must have expert skills and get ongoing training and coaching to keep them razor sharp.
From print publishing, programmatic buying, native content, digital offerings, social media, websites, video, webinars, e-newsletters, sponsorships, white papers, events, shows, Google, Instagram and more… and more…it makes one dizzy just to think about it.
In your customized seminars, we will show your salespeople how to sell value over price, take your client on the road to clarity—and profits. We help your team dig deep and achieve solid agreement on client needs, and then show you how to match those needs to your media deliverables.
They’ll learn when and where to meet your client’s and prospects with exactly the right offer at the right time. And they will fire up their sales imagination and design packages that will keep the client coming back. In this customized workshop they will learn how to:
- Become a marketing partner with your client
- Use social media to reach, follow and influence clients
- Probe deeply to discover client needs
- Demonstrate how each deliverable affects buyer behavior
- Up sell and cross marketing opportunities
- Sell value and ROI, not just product
- Show how your media dominates your marketing niche
- Position your company as a one-stop market provider
- Help clients protect and extend their brands through your media
- Create streamlined and synergistic media packages