Print publishing

Sell ad schedules, not just pages

Helen Berman’s Print Media Advertising Sales Seminars are custom-designed to help your sales team blast through the hot spots of print media sales in a digital age. We’ll address your company’s own real-life challenges as we guide your sales team smoothly and confidently from pre-call planning to introductory calls; from probing to presentations to closing. Within hours, your salespeople will learn the winning strategies to help them become proactive marketing consultants, ready to take on your biggest, most elusive print clients.

These sessions are highly interactive, combining discussions, small group exercises, role-playing and presentations. To help us customize your seminar, each attendee will complete and submit a comprehensive sales questionnaire to identify key learning needs and particular account challenges.






Each seminar is designed specifically to fit the goals, needs and sales challenges of each individual salesperson, whether novice or pro. They’ll learn how to:

  • Sell the value of print in a digital age (more valued than you think!)
  • Position your magazine within your competitive set
  • Analyze and using research to sell
  • Study your prospect’s marketing strategies and messages
  • Sell schedules and packages, not just pages
  • Harness social media effectively
  • Build self-confidence to approach challenging prospects
  • Determine client’s marketing needs
  • Cut through to key decision-makers
  • Create killer sales presentations
  • Step-up think-on-your-feet sales skills
  • Customize your sales story
  • Meet tough objections
  • Master the close
  • Up-selling and cross-selling